Live Performance
DRIVEN BY STYLE
The first edition of Driven by Style brought together 13 iconic collector vehicles in a curated exhibition
Date:
JUNE 2025, FIRST EDITION
Time:
BOGOTÁ
Hall:
El Retiro Centro Comercial
About Event
Driven by Style explored the cultural dialogue between automotive design and fashion, tracing how speed, craftsmanship and style have shaped each other across generations.
Hosted at El Retiro Shopping Center in Bogotá, the first edition of Driven by Style brought together 13 iconic collector vehicles in a curated exhibition celebrating automotive heritage. Through large-scale installations, editorial displays and immersive storytelling, visitors experienced the evolution of design beyond the automobile itself.
A chronological timeline revealed the influence of automotive culture on the evolution of fashion, highlighting shared values of innovation, elegance and identity. Enhanced by audiovisual productions, monumental totems and digital displays throughout the venue, the exhibition welcomed more than 100,000 visitors over 12 days.
100,000+
Visitors During 12 Days
13
Iconic Collector Vehicles
12
Days of Exhibition
1st
Edition in Bogot
